Earlier today a popular YouTube personality known as “Braindeadly” posted what he claims to be his final upload to the popular video streaming site. Within, he bid a somber farewell to the significant audience he has built since his channel was brought online less than a year ago. The video runs at only 1 minute and 9 seconds and is set against the backdrop of the sort of doleful melody one might hear at the tragic end of some Nicholas Sparks romance. In the case of Braindeadly, whose real name I could not find, this tone is effective in carrying his message.
“I went to a call with Machinima this evening,” Braindeadly explains at the video’s start. “They said that my contract is completely enforceable; I can’t get out of it. They said I’m with them for the rest of my life; that I’m with them forever.”
For the remainder of the running time, Braindeadly addresses how much he has enjoyed making videos and communicating with his audience. At the same time he does not want to remained tied down to Machinima forever, and the prospects of such a fate have devastated his motivation. You can watch the farewell video for yourself below:
This letter of agreement (the “Agreement”) sets forth the mutually agreed upon conditions by and between Machinima, Inc. (“Machinima”), a Delaware Corportation, and [contractee’s name] (herein referred to as “You” or “Director”) concerning Director’s grant of certain rights to Machinima with respect to Director’s YouTube Channel, currently located at http://www.youtube.com/____________ (including other URLs such as http://www.youtube.com/____________. which may be separate YouTube channels or refer back to the main Director YouTube channel), and any future YouTube channels launched by Director during the Term of this Agreement. all of which shall be subject to the terms of this Agreement and collectively referred to herein as the “Director YouTube Properties.”
The complete contract can be found here.
What is most disturbing about the phrasing of this introduction is that Machinima claims possession over any and all YouTube channels belonging to the contractee. What this means is that Braindeadly cannot simply create a new channel and exercise his creative freedom that way. It is likely that he would be required to move to another similar site, such as Dailymotion or Vimeo, to be able to even consider resuming his craft in an independent manner.
This is a little sickening.
It would be a valid argument to say that this individual should have been a bit more perceptive when signing his name to a binding agreement. I agree, but I have to express some disbelief toward whomever offered the contract in the first place: forever? This guy can never make another YouTube channel without Machinima being able to swoop in with their hands out. That seems more than a little underhanded and unrealistic. Then again, I am probably just not well enough acquainted with the way business is done today.
Braindeadly created his channel on May 17th, 2011. Since then it has earned more nearly 30,000 subscribers and more than 4 million views. As a content creator he has focused almost entirely on World of Warcraft player vs. player videos littered with his own comedic commentary.
I have contacted both Machinima and Braindeadly for comment and will update this post should I hear anything. With the massive amount of attention this is now receiving through reddit and other sources it will be interesting to see how this plays out.

